![]() Being a company that makes things right is one of the best ways to make your customers feel appreciated. Studies show that people actually desire a brand that helps them resolve issues without actually having to deal with customer service. ![]() Invest in good customer service - People enter a customer service experience expecting to be disappointed. Partner with local schools, or have a fund set aside for giving small amounts when approached by a customer. ![]() Donate a portion of your proceeds to a good cause. The perception is most brands ignore customer feedback, so they’ll love it when you notify them of the specific changes you’ve made in response to their comments.Ĭreate a charitable giving program - People love doing business with businesses that do good. Remind customers of how you’re utilizing their feedback - Honest feedback is the best way to keep the pulse of your customers. If you know something that will help someone succeed in using your product, or you find a great industry resource online, share it out. Learn something, share it - This one is important for those in B2B and more professionally-minded fields. Instead of customers paying for other customers, why not just randomly give someone their purchase for free? Randomly cover a customer’s cost on occasion - The pay it forward trend is one of the better feel good trends over the past year. Giveaways - Whether it’s placing business cards in a bowl or an Instagram contest, contests and giveaways are a proven method of exciting people to action. (This works really well in conjunction with the bullet above.) Provide food and drinks and entertainment, or simply give them first crack at purchasing your new product. Pre- or after-hours private events - Open your business to your best customers, and them alone. Then notify those customers of new products and sales ahead of time. Pre-sale notifications (not marketing blasts) - Keep a little black book with your best customers’ contact information. Surprise and delight - pick a customer, any customer, and delight them by giving them something just for being a customer. Saying it to someone shows they’re more than just a customer. Train staff to learn (and use) first names - A person’s first name is the most important sound in the world. Bonus points for coupons based on their purchasing history.įreebies - Like a cookie from a bakery or a bottle opener with your logo, people get oddly excited about free stuff. It costs you nothing and shows a customer you’re interested in what they have to say.Ĭoupons - Besides being great drivers of new and targeted business, coupons are probably the most basic, common way of showing customers some love. Don’t be Hemingway, no novels - just a few lines saying thanks.įollow back - When a customer follows you on Twitter or Instagram, follow them back. Yes, they take some time, but consider doing one a day. Handwritten letters - No list of customer appreciation suggestions would be complete without a call for handwritten letters. Here are 40 simple and inexpensive ways any brand can express appreciation for its customers: The bottom line is there are many ways a brand can make customers feel like it cares about them. It’s giving away expensive items, but it’s also having a staff that remembers first names and frequent purchases. The great thing about customer appreciation is it takes many forms. It’s pretty safe to say that no brand has ever suffered from showing some love back to their customers. We’re very interested in the mechanics that lead a customer to enter into a relationship, of sorts, with a brand.Īnd like any great relationship, that affection can’t just be a one-way street. It’s part of this blog’s title, after all. We spend a lot of time talking about customer loyalty here.
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